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Google Pigeon Algorithm

 Google is always trying to improve algorithm updates to improve search results and provide the best possible for the user.

Google Pigeon Algorithm


This time, Google launched a new algorithm that cares about local search results and called it the Google Pigeon algorithm as a way to improve local results for users.


At the beginning of the launch of the Pigeon algorithm update, there was a lot of speculation to know the extent of the impact of this update on the appearance of local companies on Google,


The algorithm was not known at the time because it was the first time it was announced, which caused more confusion for local business owners.


If you own a website and target customers in a specific country, you should know what the Google Pigeon update is


Because this update was launched by Google and many do not know anything about it, and in short, it links search results to Google Maps.


This update came after a number of updates launched by Google, such as the Google Panda update and the Google Penguin update


In this article, we will learn everything important about the Google Pigeon algorithm


and how it affects the appearance of sites in search results. Read the full article to benefit from this algorithm.


What is the Google Pigeon update


The first Google Pigeon algorithm update was launched in 2014 to increase its focus on improving local results,


The algorithm was designed to integrate local results with general results in Google to provide more useful results for users. Once the algorithm was applied, local search results began to change significantly.


As we mentioned, the goal of the update is to re-arrange search results related to commercial locations, for example, when searching for the word “translation company”, Google will improve the appearance of results related to translation companies located in Egypt more than global sites.


At first, the Google Pigeon update only had effects in America, but at the beginning of 2015 it was activated in all countries of the world.


The Pigeon algorithm update was unlike the Penguin and Panda algorithms because it does not care about the quality of the content or the importance of the site


But it is interested in making fundamental changes to the local search results algorithm. Also, the Pigeon algorithm


Does not penalize sites or reduce their appearance in Google, but it may do so in local search results.


Why is it called Google Pigeon Update?


Google launched this update without giving it a name, so Search Engine Land named it Google Pigeon


Which means Google Pigeon. This name was chosen to be consistent with Google's update naming system such as: Google Penguin, Google Panda.


Features of Google Pigeon Algorithm


The main reason behind the algorithm was to merge local results with general results, and as a result some sites declined due to being replaced by local search results close to the searcher's address.


This merger was a message to local business owners to list their activities on the Internet in order to benefit from this update. It was considered the biggest change in search results on mobile devices.


The second change that all Google search engine users noticed after launching Google Pigeon was reducing local results from seven results to only three results. If you didn't notice this change, look at this picture.

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